More Impactful PRESS & Familiarization trips
Boardwalk Hotel Aruba
Social Media & Experiential Campaign
How do you recreate excitement for travel during a pandemic for one of the most iconic islands in the Caribbean? By taking a media-focused familiarization trip to Aruba and highlighting every aspect possible in 5 days.
About
Boardwalk Hotel Aruba is the home of barefoot elegance and embraces the Caribbean lifestyle in all its glory. Consistently ranked amongst the best hotels in Aruba on Tripadvisor, Boardwalk Boutique Hotel offers personalized service and a true Caribbean vacation experience.
Impact
100,000+ video views
500,000+ social media impressions
1,000+ engagements
5000+ clicks to hotel booking page.
Over 50 different pieces of content.
Services
Content Creation
Experiential Videos
Brand Promotion
Influencer Engagement
Photography
Video Production
Aruba is known for being One Happy Island. With a devastating year of travel, Aruba’s positive attitude and focus towards creating solutions for a safe and healthy environment for its people and guests was outstanding.
Traveling during a pandemic can portray an “unwelcoming” narrative if not executed properly. We recognized highlighting the new safety and health protocols of travel would be a necessary part of our content strategy.
We took the signature Romantic Getaway experience where we captured and shared stories in real time that travelers could follow on Boardwalk Hotel Aruba and our social media platforms, while also demonstrating the care and attention Aruba had in place in respect for peoples Health & Safety.
In 5 days, we spoke to local tour operators, hotel owners, and restauranteurs and highlighted how the island of Aruba misses tourism. We also highlighted the key features of the hotel. Onsite dining, health and wellness and Casitas that are a home away from home.
Using different social media platforms to tell different stories not only gave us flexibility to promote Aruba but also the ability to engage in the moment and capture authentic activities as they unfolded on the ground, air and in the water!
Most importantly, through creative video content and adventurous storytelling we educated, entertained and changed the perception traveling during a pandemic.
Sample Campaign Assets
