Welcome Cariloha!
Whatever it is, the way you tell your story online can make all the difference.
WHAT WE BELIEVE
We believe travel is a bridge to the world. It introduces you to new food, people and culture. It creates opportunities and drives creativity. Travel keeps the world together. Our mission is to encourage people to find culturally immersive experiences that go beyond the obvious attractions.
How We Can Help
We’ve built a community of nearly 75,000 engaged followers on social media across several different platforms that turn to us daily. This community was cultivated overtime using content that educated, entertained and inspired them to travel. We are professional content creators telling stories across multiple platforms online.
THE Concept
Document the behind the scenes of building a sweepstakes campaign for Cariloha that encourages people to seek adventure, expand their comfort and find their version of paradise with Cariloha’s made from bamboo products. The team gathers macro content for the primary “Find Your Paradise” sweepstakes video, but additionally incorporates the use product placement and gathers micro content such as vlogs, travel guides, instagram stories, and podcasts to help promote Cariloha’s active wear, underwear, home and bedding products.
seek adventure
Encourage viewers to seek adventure in Cariloha’s active wear.
expand your comfort
Expand the viewers knowledge of Cariloha’s diverse product library.
find your paradise
Allow viewers to create their own version of Paradise by shopping Cariloha’s online catalog.
OUR BACKGROUND
We’ve been creating content for nearly 3 years working with brands such as Nike, Virgin, Hello Fresh and now we would like to work with you! Griff & Alyssa's tagline is See You In Paradise, and we wanted to infuse that idea with Cariloha's ability to bring paradise to people’s home and lifestyle by mixing Caribbean and Hawaiian culture’s together. My wife and I are considered “micro-influencers”. With about 50,000 followers across our social media platforms, it’s a cool title to have I guess, but truthfully we’re a Video Production company. Yep, we produce weddings, corporate videos, and testimonials for dentists! However, because we document our adventures online when we travel, people gravitate towards the authenticity of our vlogs and base their purchasing decisions on our opinion. Weird right…?
Estimated Deliverables:
Griff & Alyssa Trapped In Paradise receives 95,000 unique visitors and 220,000+ channel views per month. Readers & Viewers are mainly US-based, young professionals interested in active adventures and cultural immersion. Topics that do well include "best things to do" travel guides, daily vlogs, and features on active experiences that take them beyond the obvious attractions. Additionally, we are working with Josh Hocum as an assistant videographer who averaged 18M impressions and 2.1M views last year on his channel alone.
Macro Content
(1) Find Your Paradise Promotional Sweepstakes Video “A Visual Guide To Exploring St. Thomas”
(3-5) Daily Travel vlogs capturing our favorite moments with added cinematic and aerial footage with links in the description about Cariloha.
(3) Daily Travel Vlogs” posted to Josh Hocum’s YouTube Channel with links in the description.
Inclusion in List Format travel guide video for St. Thomas posted to our YouTube Channel
(1) Pre Recorded Podcast Uploaded To Our Channel reviewing and discussing our time at St. Thomas, Sponsored by Cariloha.
Micro Content
(1) daily Instagram Post share tagging Cariloha (5 Posts)
(1) daily Facebook share tagging your hotel (5 Posts) with links to Cariloha
Daily Instagram Stories showcasing your activities and meals, tagging hotel with a swipe up to Cariloha
(1) Alyssa's POV Instagram Takeover on Cariloha’s account.
(2) 500 Word Articles with backlinks to Cariloha
