Ahoy Captain!
Whatever it is, the way you tell your story online can make all the difference.
WHAT WE BELIEVE
We believe travel is a bridge to the world. It introduces you to new food, people and culture. It creates opportunities and drives creativity. Travel keeps the world together. Our mission is to encourage people to find culturally immersive experiences that go beyond the obvious attractions.
How We Can Help
We’ve built a community of nearly 100,000 engaged followers on social media across several different platforms that turn to us daily. This community was cultivated overtime using content that educated, entertained, and inspired people to travel. We are professional content creators telling stories across multiple platforms online.
THE “Lost treasure hunt” Concept
Document behind the scenes experience of a treasure hunt that encourages people to mix up adventure with Captain Morgan. The team goes on a search for the hidden treasure of St. Thomas. While gathering macro content for the primary “Mix Up Adventure” video, but additionally incorporates the use of Captain Morgan as product placement when we find the “hidden treasure” and gathers micro content such as vlogs, travel guides, instagram stories, and podcasts to help promote Captain Morgan.
CONTENT CREATOR Cast/Crew
GRIFF & ALYSSA
YouTube Channel - 30K + Subscribers
Cullen Instagram - 11K + Followers
Alyssa Instagram - 19K + Followers
Roles:
Photography & Videography
Script Writer & Storytelling
Modeling & Instagram Stories
Josh & Lauren
YouTube Channel - 20K + Subscribers
18M impressions
3.6 Million views
Role:
Experiential Vlogging
Influencer Marketing & Modeling
Documentation and Recapping
RIKKI HERNANDEZ
Rikki Instagram - 15K + Followers
Capt.Rikki - 5K + Followers
Role:
Lifestyle Photography
Behind The Scenes Videography
Estimated Deliverables:
This is a multi-channel collaboration and we are working with Josh Hocum who averaged 18M impressions and 2.1M views last year on his channel alone and lifestyle photographer and fitness influencer Rikki Hernandez. Captain Morgan would be receiving content from 3 different creators from different multiple platforms.
Macro Content
(1) “Mix Up Adventure”, - A Hidden Rum Treasure Hunt Vlog - Griff & Alyssa
(1) Travel Vlog posted to Josh Hocum’s YouTube Channel with links in the description.
(1) Pre Recorded Podcast Uploaded To Our Channel reviewing and discussing our time at St. Thomas, Sponsored by Captain Morgan
(1) Sponsored by Captain Morgan - St. Thomas Travel Guide (15-30 second mid-roll)
Micro Content
(2) Instagram Posts share tagging Captain Morgan on @Alyssaagriffin
(2) Instagram Posts share tagging Captain Morgan on @Cullenggriffin
(2) Pirate Life Instagram Posts share tagging Captain Morgan on @Capt.rikki
Daily Instagram Stories showcasing your BTS tagging IG Account with a swipe up to Captain Morgan on @Alyssaagriffin
Daily Instagram Stories showcasing your BTS tagging IG Account with a swipe up to Captain Morgan on @RikkiHernandez or @Capt.Rikki
(1) Alyssa's POV Instagram Takeover on Captain Morgan account.
(10 - 12) Captain Rikki Lifestyle Photos
